Hi, I'm Sophia.

Designer & Developer · Dubai

I get the beauty industry because I've been in it. Self-taught developer, built this from scratch. Glow exists for the women who are brilliant at what they do and deserve a website that shows it.

My Story

I've always been the kind of person who needs to know how things work. At 12 I built a computer from scratch just to understand what was inside it. In college I was into computer networking, building and configuring networks. Not because anyone told me to, just because it interested me.

Then life went in a few different directions. Debt management, insolvency, and then makeup artistry. Which sounds like a left turn but wasn't really. I became a makeup artist for the same reason I built that computer. I looked at it and thought I could figure it out myself. So I did.

What I've realised is that thread has never changed. I'm drawn to problems, to understanding how things fit together, to making something work properly. Coding just happens to be where all of that clicks most naturally. It feels like coming full circle. Back to the technical, back to building things, but with a lot more life experience behind it.

The first real website I built was for a friend. She loved it and I was hooked.

Starting Glow was about working for myself, but it got more specific pretty quickly. Having worked in beauty, I understood something a lot of developers don't: the women I was building for are extraordinary at what they do. Booked out, waiting lists, built entirely by word of mouth. With websites that didn't come close to reflecting any of it.

I wanted to be the person who actually gets it. Who's been in that world. Because we get each other.

How I work

I take the time to understand you as a person. I notice the details, the Instagram you saved, the colour you hesitated on, the way you described your clients, that tell me what you actually want, even when you're not sure how to say it.

It's not hard to do when you genuinely care. And I do.

Depending on what you need, I'll be warm and reassuring, direct and efficient, or somewhere in between. What I won't be is someone who disappears after the invoice.

My Values

The principles that guide every project and every client relationship.

Genuine curiosity

I want to understand your business, your clients, and what makes you different. The details matter.

Straight talking

No jargon, no padding. I'll tell you what I think and why, and I'll always explain what I'm doing and what it costs.

In it for the long term

I'm not a vendor. I'm a partner. Your success is what makes this worth doing.

My Approach

How I work with clients to create solutions that actually work.

Listen like I mean it

Not just your brief, you. What you're worried about, what you're proud of, what you want people to feel when they land on your site.

Notice the details

The things that tell me about your style and what matters to you. The details others miss are usually the ones that make the difference.

Move at your pace

Some clients want quick decisions and fast turnarounds. Others need time to feel sure. I adjust, it's your project.

Stay in your corner

After launch, I'm still here. Things change, businesses grow, websites need to keep up. That's what the ongoing support is for.