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Stylish, fast websites and custom CRMs - made by a female founder, for female founders. No jargon, no overwhelm, just results.

Specialising in: Beauty Salons · Lash & PMU Artists · Aesthetics Clinics · Wellness Studios · Female-Founded Brands
Selected Work

Premium lash and brow studio, Dubai. Dark editorial aesthetic with treatment menu, gallery, and booking CTA.
Boutique pilates studio. Clean schedule flow, class timetable, and membership pricing | built to convert.

Premium children's beachwear brand. Editorial campaign-style layout with product grid and clean checkout flow.
Fast, stylish, and built to convert, from first brief to launch in around 30 days.


Tailored tools that save you hours every week, built for how your business actually works, not how a software company thinks it does.
I was nervous about the whole thing but Sophia made it so easy. My new site looks more professional than businesses ten times my size.
Jade R.·PMU & Lash Artist

About Sophia
I get the beauty industry because I've been in it. Self-taught developer, built this from scratch.
Glow exists for the women who are brilliant at what they do and deserve a website that shows it.
Based in Dubai, working with founders across the UAE and UK.
Honestly I was so nervous handing this over to someone else. But Sophia just got it straightaway. My site looks proper professional now, clients comment on it all the time.
“I'd been putting off getting a new website for two years because the whole thing felt overwhelming. Sophia made it so simple. She handled everything and I actually understood what was happening the whole way through.”
“The CRM alone has saved me so many hours. I used to chase payments manually every month, now it just happens. I wish I'd done this sooner.”
“My enquiries went up within the first few weeks. The site just looks the part, people take me seriously now in a way they didn't before.”
“Really reasonable, really fast, and the end result looked way more expensive than what I paid. Sophia kept me in the loop the whole time which was exactly what I needed.”
A calm, collaborative approach that keeps you in the loop every step of the way.
Brief + goals
Clean, stylish UI
Fast, accessible
Updates & redesigns
No payment to enquire or get a quote. When you're ready to start, a 20% deposit kicks things off, then 10 monthly payments, which continue as your ongoing support fee after launch.
Full pricing details →Got questions? We've got answers. Here are the most common questions we receive from entrepreneurs.
It depends on the package. Beauty Essential sites are typically delivered in around 2 weeks. Studio Pro in 3 weeks. Brand & Growth in 4 weeks. Complex projects with custom features may take a little longer, we'll give you a realistic timeline in your quote. Most builds launch within 30 days of kickoff.
Yes. You don't pay to book or to accept your quote, no upfront costs at all. When we're ready to start, we send you a secure payment link. You pay 20% to begin; the remaining 80% is split into 10 equal monthly payments at 0% interest. That same monthly amount then continues as your ongoing support fee after launch. All payments are taken via Stripe, no card details stored on our site.
Every website includes custom design, mobile optimisation, basic SEO setup, Google Analytics, and post-launch support covered by your monthly fee. The specific pages and features depend on your package, Beauty Essential, Studio Pro, and Brand & Growth each have different scopes. Your Smart Brief will show you exactly what's included before you commit to anything.
Yes, copywriting support is available as an add-on. I can write the key pages of your site so you don't have to stare at a blank document. For images, I'll guide you on what you need and where to find good options, whether that's your own photography, stock libraries, or something else. If you're not sure what content you need, the Smart Brief asks about this and we'll work it out together.
Yes. E-commerce is available as an add-on to any website package. For beauty and wellness businesses this typically means a simple product shop, skincare, merchandise, gift cards, built on top of your existing site. For more complex stores with inventory management and customer accounts, we'd scope that separately. Mention it in your brief and I'll include it in your quote.
Most CRM tools are built for sales teams, not beauty businesses or solo founders. Mine are built from scratch for how you actually work, your booking flow, your client notes, your follow-up process, your payment tracking. No features you'll never use, no monthly SaaS fee to a platform you don't own. You get something that fits your business exactly, built and supported by the same person who built your website.
Yes, ongoing support is built into how Glow works. After launch, your monthly payment continues as your support fee. This covers maintenance, updates, security, and keeping everything running smoothly. It's optional, you can step down from it if you don't need it, but most clients keep it because having someone on call is worth it. There's no separate maintenance plan to sign up for; it just continues.
Yes, head to the Work page to see recent projects. If you're in the beauty or wellness industry, there are examples there specifically relevant to you. And if you want to see something similar to what you have in mind, just mention it in your brief, I'm happy to share relevant examples directly.
Not a thing. That's the whole point. You tell me what you need your website to do and what you want it to feel like, I handle everything else. If there are decisions that need your input I'll explain them in plain English, never jargon. Most clients are surprised by how straightforward the process feels.
Redesigns and refreshes are welcome, in fact they're one of the most common projects I take on. If you have an existing site, include the URL in your Smart Brief and I'll review it before we talk. Sometimes it's a full rebuild, sometimes just targeted improvements. I'll always tell you honestly which makes more sense for your situation.
Still have questions? I'd love to help!
Not sure where to start? Get our Website Readiness Checklist. Five quick checks to save you time and help you prepare for your new website.