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Client work · Finance · Website + back office
Globe FX
Currency exchange for watch dealers and people buying property abroad. A new website, and a back office the team runs from their phones.
Visit the live site (opens in a new tab)
The brief
A private bank feel, without the stuffiness, and a specialist who actually picks up the phone.
Globe FX helps people move large sums abroad, from watch dealers paying overseas sellers to buyers completing on a villa in Spain. On payments that size, a bank's hidden margin can cost thousands.
They needed a site that feels as trustworthy as a private bank and turns that saving into enquiries. And a simple way for the team to follow up every one of them.
What I built
01
The rate, straight away
The first thing you see is a converter. Put in an amount and it shows today's rate, and roughly how much more a typical bank would charge, before you've filled in a single form.
02
Free tools for property buyers
A payment planner and rate alerts for people buying abroad. They're useful months before anyone is ready to send money, which is exactly when Globe FX wants to hear from them.
03
A page for every kind of buyer
Watch dealers, property buyers and importers each have their own page, written about the payments they actually make. It helps in Google, and it gives the ads a better place to land than the homepage.
04
Careful wording
Globe FX works under an FCA-authorised partner, so what the site can say is tightly controlled. I kept that wording in one place, so it's the same on every page and easy to update.
05
A back office on their phones
Every enquiry from the website lands in a private app the team uses on their phones, with reminders for who to call next. Nothing gets lost in an inbox.
Design direction
I wanted it to feel like a private bank, just more modern. Deep green, one teal kept for the buttons that matter, and lots of white space so the numbers are easy to read.
Deep ink
#062b2a
Private bank teal
#0d5c58
Mint
#9ff0cf
Paper
#f3f8f6
Designed and built by
Sophia, Glow Digital
Live at globefx.co.uk (opens in a new tab). The back office is private to the Globe FX team.
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