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Client work · Property · Website + private prospectus
The Crying Tree
A Grade II listed house in Gateacre, South Liverpool, with planning permission for a 100-place day nursery. A website to find the right operator, and a private prospectus for the paperwork.
Visit the live site (opens in a new tab)
The brief
Help a nursery operator picture it before they ever visit.
The Crying Tree, once known as Gorsey Cop, has permission to become a 100-place day nursery and is offered on a long-term lease. The aim is to find an operator who will do it justice.
Operators need to imagine children in the rooms and to trust the facts. The site does both, with every figure sourced and the planning documents shared privately.
What I built
01
From drawing to daylight
Made from the architect's approved drawings, the vision section brings the plans to life as you scroll, then walks through each room, from the baby room to the garden.
02
Every fact has a source
Key figures like the 100 approved places and the Grade II listing show where they come from and when they were checked. Anything not yet confirmed is clearly marked, so operators can trust what they read.
03
A first impression worth the building
The site opens on an illustrated view of the house and garden as a nursery, with two clear next steps: request the prospectus or arrange a viewing. Every concept image is labelled as illustrative, so nothing is oversold.
04
A map of the area
An interactive map of South Liverpool shows nearby nurseries, schools, transport and new homes, plus 5, 10 and 15-minute drive times, so operators can judge the catchment for themselves.
05
A private prospectus
Planning documents are never downloadable from the public site. Approved operators get a private link to the prospectus pack, and every enquiry lands in a back office.
Design direction
Calm, green and grown-up, to suit a heritage building and the people who run nurseries. Deep garden green, warm cream, soft moss and an old gold accent, with elegant serif headlines and clear, friendly body text.
Garden green
#17352d
Cream
#f5f1e8
Moss
#728373
Old gold
#b29b71
Designed and built by
Sophia, Glow Digital
Live at cryingtree.co.uk (opens in a new tab). The prospectus is private to approved operators.
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